DFW AIRPORT, 德州 – Aug. 17, 2020 – Dallas 沃斯堡 International (DFW) Airport announced a partnership with The Convergence Collective 和 the American Association of Airport Executives (AAAE) to introduce a new national customer data-driven model. The ultimate objective will help benchmark, test 和 rebuild trust in air travel as the industry works toward recovering from COVID-19.
This initiative will engage the North 德州 community over the coming year to better underst和 their views on the future of air travel. The goal is to gain customer insights that can enhance operational decisions to continue maintaining safety, create an enjoyable travel experience, 和 cultivate trust while at the Airport.
“At a critical time for aviation, this ground-breaking research initiative will accelerate our ability to restore confidence in air travel,” said Sean Donohue, DFW机场总裁. “We are proud to join forces with the AAAE 和 The Convergence Collective to validate customer preferences that could help our industry advance the customer experience.”
The initiative utilizes a proprietary platform, developed by The Convergence Collective 和 Quartr to evaluate trust. This unique platform can be leveraged in making real-time operational 和 communications decisions. COVID-19 has made most data about consumers 和 stakeholders obsolete because attitudes 和 behaviors have changed dramatically.
“We applaud DFW Airport’s leadership on this initiative,” said American Association of Airport Executives (AAAE) President 和 CEO Todd Hauptli. “This is a pioneering step to inform airport decisionmaking 和 priorities 和 ensure that travelers have trust 和 confidence in our country’s airports. We look forward to exp和ing the success of this program at other airports across the country, which will futher the benefits of customer data insights 和 improve the consistency 和 cost effectiveness of approaches that instill confidence in the air travel experience.”
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关于DFW机场:
Dallas 沃斯堡 International (DFW) Airport warmly welcomed more than 75 million customers in 2019, making it one of the most frequently visited superhub airports in the world. Centered between owner cities Dallas 和 沃斯堡, 德州, DFW Airport also serves as a major job generator for the North 德州 region by connecting people through business 和 leisure travel. For more information, visit the DFW 网站 or download the DFW Mobile App for iOS 和 安卓 设备.
关于AAAE:
成立于1928年, AAAE is the world's largest professional organization representing the individuals who work at public-use commercial 和 general aviation airports. AAAE 7,000 members represent some 875 airports 和 hundreds of companies 和 organizations that support the airport industry. Headquartered in Alex和ria, Va., AAAE serves its membership through results-oriented representation in Washington, D.C., 和 delivers a wide range of industry services 和 professional development opportunities, 包括培训, conferences 和 a highly respected accreditation program.
About The Convergence Collective:
A boutique consultancy, The Convergence Collective helps companies, governments 和 organizations thrive during periods of transformation 和 renewal. We bring together the best of marketing communications, 数据科学, business strategy 和 social impact to deliver resilient economic 和 social returns at the convergence of business, technology 和 humanity. The Collective has developed a data-driven approach to underst和ing 和 rebuilding trust in order to restart the economy, enabling airports to respond with agility 和 get Americans flying again. To deliver this new 和 innovative offering, we have partnered with Quartr Inc., an app-based platform that allows people 和 businesses direct interaction, creating meaningful value 和 insights, as well as Dallas-based Kingsbrae Global, an external relations consultancy.